AI-Enabled Growth Marketer

I turn ad spend into

Data-driven growth strategies powered by AI workflows. Helping brands scale profitably through smarter creative, media buying, and conversion funnels.

$50M+
Ad spend managed
40+
Brands scaled
1000s
Ads launched
Kevin Shields

What I Do

Full-stack growth,
amplified by AI

Paid Media

Meta & Google campaigns built on frameworks refined across $50M+ in spend. Rigorous testing, disciplined scaling, predictable returns.

🎨

Creative Strategy

AI-assisted creative workflows that accelerate testing cycles without losing brand authenticity. Scroll-stopping content at scale.

🔁

Conversion Funnels

High-converting landing pages and acquisition funnels engineered with direct response principles. The click is just the starting line.


The AI Edge

AI isn't replacing marketers.
It's making good ones dangerous.

I integrate AI into every layer of the growth stack

From creative concepting to audience analysis to performance optimization — AI tools let me move faster, test more, and find winning angles that manual workflows miss.

The result: more creative iterations, tighter feedback loops, and faster scaling — all while keeping the human strategy and brand intuition that machines can't replicate.

ChatGPT Claude Midjourney Runway Custom GPTs AI Analytics
1
AI-powered creative conceptingGenerate & validate ad angles 10× faster
2
Rapid asset productionAI-assisted copy, imagery & video at scale
3
Automated performance analysisPattern recognition across spend data
4
Human-guided optimizationStrategic decisions backed by AI insights

Previous Clients

Trusted by growing brands

Atlas Coffee Club Mystery Tackle Box Dick's Sporting Goods HarperOne Wedderspoon Survival Frog Authentic Empire + many more under NDA
MarketWatch Fox USA Today Daily Herald Digital Journal

About

Meet Kevin

I'm a growth marketer, operator, and advisor who's spent years in the trenches scaling DTC and ecommerce brands from the ground up.

Today I lead paid media at Opascope, a performance marketing agency that builds bespoke growth strategies for companies spending $100K–$2M+ per month on advertising. If you're looking for a team to manage and scale your paid acquisition, that's the place to start.

Outside of the day-to-day, I'm personally invested in the intersection of AI and performance marketing — experimenting with new tools, sharing what I learn, and connecting with other marketers and founders who are pushing the craft forward. If that sounds like you, I'd love to hear from you.

When I'm not deep in ad accounts, family comes first. My wife and kids are my motivation. Free time usually means skiing or hitting the gym.

Quick facts

Specialty Paid Acquisition & AI Workflows
Ad spend managed $50M+
AI tools Daily user since 2022
Previously Atlas Coffee Club & 40+ brands

What Are You Looking For?

Two ways to connect

Whether you need a full-service marketing partner or just want to talk shop about AI and growth, there's a path for you.

For brands ready to scale

Work with my team

Need hands-on paid media management, creative strategy, or a full growth engine? My team at Opascope builds bespoke programs for companies serious about performance.

Explore Opascope →
For conversations & connections

Connect with me directly

Want to talk AI workflows, swap growth tactics, explore a partnership, or just say hello? I'm always open to meeting sharp people in the space.

Message on LinkedIn →